Enterprising Mables: Amy Brady Morris (Allegedly Records)
This is the first in a series of posts about Mable Syndrome ladies who have their own business ventures. More to come soon! If you are a woman in the Mable community and have a business and would like to be included, please email us at firstname.lastname@example.org
Business: Allegedly Records
Web page: allegedlyrecords.com
What does your business do? Full service punk record label
When and why did you start your business?
We officially launched January 1st, but our soft launch on November 23rd was actually earlier than we planned, because I screwed up on my first day on the job haha. I created our Facebook page but did not plan to publish it until we were ready to go; however, I did still publish it without realizing it and suddenly we all started getting invites to "like" our own page. We decided to pretend like it was on purpose and just went with it.
The idea for the label came from one of my partners, Dave. He and another partner, Red, play together in the band Lucky33 and wanted to create something that really goes above and beyond for bands. That's exactly what we strive for.
Is it your full time job? It is. Most of my other partners work outside of the label, but I find that it does take up a lot of my time. For now, it's nice to be able to put all of my focus on the label and not have to worry about outside employment.
Do you have any business partners? If so, how did you come together and how do you make decisions?
I do have business partners. Allegedly Records is 5 people: Bree Myers is our Marketing Director; Red Francisco is our Organizational Manager and Director of A&R.; Dave Leffew is Director of Sound and Recording; Chris Besaw is the Artist Liason, and I am the PR Director and Social Media Manager. Dave pretty much brought us all together; after forming the idea, he took it to his friends, Bree, Chris, and Red. I was the last to join the team when Bree brought me on for PR. We always discuss issues and ideas with the team before any big decision is made. If there's a split, we take a vote.
Are there other people that work for your business or that support your business and if so, how many and what do they do?
We don't have employees, but we do have several volunteers who are super supportive and so important to us. Our reviews and blog posts are almost exclusively done by volunteers. We are all about community at Allegedly, so the more people we can involve, the better!
How do you market your business? We market like most people market these days: social media. We do Facebook, Instagram, YouTube, and tiktok. Providing fresh content to and engaging with our followers is super important to us. We also have a comp deal with Ska Box that has been incredibly vital to our growth, and a lot of fun to do! Plus we are always down to do podcasts and interviews, which is another fun way to reach new potential customers.
What has been most rewarding about your business?
I really have been so overwhelmed by how quickly the community has embraced and supported us. That's exactly what I want to give back, so it means the world to me. I've known my entire life that I wanted to work in the music industry, and I've also known for just as long that I have no musical talent, haha. This opportunity really has been perfect for me, it truly is my dream job. I'm so grateful that I get to be a part of it.
What has been the biggest challenge involving your business?
COVID!! When are we gonna end this shit and get some bands out on tour?! Wear your masks, people!
What future plans do you have for your business?
We've mapped out a slow-growth business plan, so we can ensure that we are giving each band the individual attention that they need and deserve from us. We plan to eventually grow our roster, but for right now, things are perfect. We know that we aren't getting rich off this label, but I think we all agree that if we can better the scene in any way, we have been successful.
What advice would you have for someone else wanting to do something similar to what you have done?
Go for it!! Plan to work hard, plan to be flexible - there will always be obstacles; Be creative, and work hard at nurturing your professional relationships. The relationships you form can make or break your business.
Anything else you would like to mention? As I mentioned, you can find us on all platforms of social media! Make sure you follow us for all the latest. Also, if you haven't already, check out and follow these rad bands:
Amy Gabba and the Almost Famous
Bored With Fire
City Escape Artist